Jenna Free operates at the intersection of people, culture, & performance—which is exactly where she likes to be.
As Co-Founder and COO, she has helped build FREEZ from the inside out, shaping not just how the company operates, but what it feels like to work here. She’s fiercely protective of a culture where people are trusted, personalities are welcome, work can actually be fun, and doing things differently is encouraged.
She’s a firm believer that caring about people and holding them to a high standard aren’t competing ideas. The best teams need both. Give good people room to operate. Tell them the truth. Hold the bar high. And when they stumble, help them get better—not comfortable.
If the answer is “that’s probably good enough,” Jenna is probably not done with it yet.
A licensed contractor with a professional background in psychology, Jenna brings both sides of that experience to the business—understanding the work, understanding the people, and knowing that one rarely succeeds without the other.
At the end of the day, she wants to build a company people give a damn about.